The Rotarians Society Presents Tate Fabrication is a simulated media event that centers around a fictional corporation (TATE Fabrication) and its visually stunning yet somewhat dubious IMPEL High Impact Peg Driver. Inspired by real-life media events like the Steve Jobs keynote, as well as masters of critical simulation like Ant Farm and The Yes Men, this work aims to invoke the awe and wonder of the product launch, while counteracting it with an absurd and obviously useless product. The IMPEL™ itself is about the size of a small car (with the automotive finish and gas-powered engine to match) and exists solely for the purpose of pounding square pegs through a custom-fabricated round hole.